Instagram will remove the Shop tab from navigation in February


Instagram announced Monday . That it will keep its Create button in the center of its main navigation bar and remove the Shop tab.

Instagram chief Adam Mosseri said in a reel on Monday . That the move would “simplify” the app. And refocus its priorities to “bring together what people love.” The new order of the navigation bar will be Home, Search, Create, Reels and Profile. The proposed changes will take effect in February.

A spokesperson for Meta, which owns Instagram, did not respond to a request for comment.

Its support page that it will “continue to invest in shopping experiences. That deliver greatest. Value for people and businesses across feeds, stories, reels, ads and more.”

According to TechCrunch . The Shop tab along with the Reels tab was introduced to the in-app navigation bar in 2020.  redesign the navigation bar to include these tabs instead of the Create or. Activity functions was controversial. Sparking backlash from users who felt the platform was prioritizing businesses and influencers.

The Reels tab, which is currently in . The center position of the navigation bar, will be moved one space to accommodate the Create tab.

In recent months, high-profile users like Kylie. Jenner and Kim Kardashian have called out Instagram for over-promoting the reels. Following proposed design changes to introduce a full-screen experience to accommodate. Videos and larger photos, Jenner and Kardashian reposted a photo . Imploring Instagram to “stop trying to be like TikTok.”

Instagram has announced that .


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